RACE Sponsorship

Brand Alignment

Partnering with RACE provides businesses with more than just brand exposure — it’s an opportunity to connect with a passionate and engaging audience and become part of the Central Districts’ biggest racing and social occasions.

We offer a diverse calendar of racedays and corporate events, which allows businesses a range of opportunities to showcase their brand through race sponsorship, naming rights, on-course signage, hospitality, digital marketing, social media, activations and bespoke partnerships.

Our racedays are broadcast live throughout New Zealand and Australia, and attract plenty of passionate racegoers, industry participants, owners, trainers, jockeys and corporate guests throughout the season, providing brands with valuable opportunities to build awareness, strengthen relationships and engage directly with their target audiences.

Whether you're looking to entertain clients, reward staff, launch a product, increase brand visibility or support the racing industry, a partnership with RACE can deliver genuine value for your business.